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Netflix and Prime Video, in the third quarter of 2023, remain leaders of the streaming market in Italy

Netflix and Prime Video, in the third quarter of 2023, remain leaders of the streaming market in Italy

Data collected by JustWatch in the third quarter of 2023 confirms Netflix as the leader of the streaming market in Italy.

Netflix and Prime Video, in the third quarter of 2023, remain leaders of the streaming market in Italy

Netflix continues to maintain dominance over the streaming services market in Italy also in the third quarter of 2023. JustWatch data shows, in fact, that the platform remains the leader in the sector, keeping Amazon’s proposal behind it.

Data up to September

In the period between July 1st and September 30th, Netflix recorded 30% of the market in Italy, with a slight increase of 1% compared to the previous quarter. Behind it is Prime Video, with a percentage of 27%.
In third place is once again Disney+ which reaches 18%, nine percentage points behind Amazon’s service.
NOW does not go beyond fourth position, remaining at 6%, a figure three times lower than Disney’s platform.
Paramount+ reaches 5%, while Infinity stops at 4%, and TimVision and Sky Go are joined at 2% market share.

Q3 Streaming Services Marketshare Infographic 2023 1

The quarterly data

There was little change in the market share percentages of the various streaming platforms in the third quarter.
Netflix and Infinity gain +1%, while Paramount+ and Disney+ suffer -1%.

Here is the JustWatch graph that shows the changes that occurred during this 2023 until September 30th.

Q3 Streaming Services Marketshare Infographic 2023

The variations

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