WWE’s Premium Live Event, staged on July 1 in London, set new records in terms of audience, sponsorship, merchandising and social media.
WWE has announced that Money In The Bank, broadcast on Saturday, July 1 from the O2 in London, was the most successful Money In The Bank and with the best receipts of all time. Notably, this event set a new arena grossing record in WWE history, and Friday Night SmackDown at The O2 became the highest-grossing SmackDown ever. The weekend generated combined revenue of more than $5.4 million.
The Premium Live Event also established new records in terms of audiencesponsorships, merchandising and social media: viewers are up 17% from last year’s record and 30% more than the last Premium Live Event in the UK, Clash at the Castle; Sponsorship revenue is up 9% from the record set in 2022.
Money in the Bank: Our Interviews with WWE Stars
But that’s not all, as MITB marked the highest-grossing arena event for merchandise in WWE history and set a new record for On Location Fan Packs by becoming the non-WrestleMania event with the highest earnings ever.
Record social per Money in the Bank
The event became the most social Money In The Bank of all time, with views of the Bloodline Civil War meeting video reaching 40 million in the first 48 hours – 4x more views than Night’s top clip of Champions, with Jimmy Uso superkicking Roman Reigns.
Additionally, in the United States, Friday’s episode of SmackDown on Fox drew 2.51 million total viewers, up 17% from a year ago, and was No. 1 in the 18-49 demographic with 897K total viewers, a 39% increase from a year ago.