Costiera, Amazon announces the Italian TV series set in Positano and on the Amalfi coast

The TV series Lux Vide for Prime Video is called Costiera

Prime Video breaks the delay on its next original project for Italy: the TV series announced on Monday 15 May is called Coastal and is described as “an international action-drama”. Directed by Emmy Award winner Adam Bernstein, who previously worked on series such as Breaking Bad, Fargo, Scrubs, 30 Rock, Masters of Sex, Californication, Better Call Saul, Orange is the New Black e Shameless.

Written by Elena Bucaccio – editorial manager of Lux Vide – and Francesco Arlanch, the series is co-produced by Amazon Studios and Luca Bernabei for Lux Vide, a company of the Fremantle group. We will see it during 2024, according to what was declared by Prime Video.

What is Costiera about?

The story has Daniel De Luca as its protagonist, a former Italian-American marine who takes care of solving problems in one of the most exclusive hotels in the world, in Positano. Daniel, or DD as he is known to all, helps wealthy tourists get out of trouble and return home from this corner of heaven on earth where he lives as a guest of the owner – because Daniel was the only one to catch a glimpse of the man’s face that he may have kidnapped his daughter and is therefore the only one able to hunt him down. In addition to an international cast, the Costiera series will feature a compelling storyline, an enigmatic protagonist, spectacular locations and a fast pace. The filming of Costiera will begin this summer on the Amalfi Coast, the series will be shot in English.

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“Coastal will transport our viewers to the Amalfi Coast, where everything may seem perfect, but all is not as it seems, and I can’t wait”, ha detto James Farrell, VP Local Originals, Amazon Studios. “The Italian Original team, led by Nicole Morganti, has delivered what promises to be an outstanding show as well as creating a game-changing deal for an Italian production”.

We always try to raise the bar for our customers and Costiera is another example of how we intend to do it”, said Marco Azzani, Director of Prime Video Italia. “Yes this is a very ambitious series and, with Lux Vide and Fremantle Media, we will collaborate to make these ambitions real for audiences around the world”.

I am really thrilled for Costiera, a high-concept project that we have been developing internally since the beginning, with the two authors Elena Bucaccio and Francesco Arlanch”, said Luca Bernabei, CEO and producer of Lux Vide. “The international appeal of the series underscores the global reach of our productions. We are convinced that this ambitious title will be the high point of our collective experience and allow us to continue to showcase Italy and our way of life to the world, this time through a compelling contemporary Italian story set in a luxurious setting”.

We are very proud of this new project by Lux Vide in collaboration with our partners at Amazon Studios, another great example of a locally created series designed to entertain an international audience”, said Andrea Scrosati, Group Chief Operating Officer, CEO Continental Europe of Fremantle.

The action is the stylistic hallmark of Prime Video (for now)

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An exciting thriller set on the sunny Amalfi Coast, an innovative series that has all it takes to succeed”, is the comment of Jens Richter, CEO of Commercial and International of Fremantle. “Fremantle is delighted to be working with Lux Vide and present this elegant international high-end series to audiences around the world”.

With the debut of Citadel Italy expected between the end of the year and the beginning of 2024, Prime Video continues to strengthen its offer of original products with an action background. It is no mystery that, among the most successful titles of the streaming platform launched by Jeff Bezos, there are titles like Reacher e Tom Clancy’s Jack Ryan. In addition to the Italian chapter, the franchise of Citadel it will also expand with an already announced Indian version and with other spin-offs filmed in Mexico and France, in addition to the second season of the parent series.

On the Italian front, Prime Video has won the attention of critics – and of the serial public with a more refined palate – with products such as Bang Bang Baby, Prisma e The Bad Guy (the latter being Amazon Italy’s first transversal product to forcefully enter the mainstream, thanks also to the involuntary assist of the Minister of the Interior). However, the favor of the press and fans have not always coincided with the approval of the wider public, which – for the most part – continues to associate Prime Video with unscripted (i.e. reality) shows such as LOL – Whoever laughs is out e The Ferragnez.

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