Written by: Alessandra Motisi – Publication date:
The blocking of password sharing promised by Netflix, currently being tested in some countries, is set to involve the whole world.
The streaming giant also plans to start a block devices that try to bypass this update.
“We rolled out (paid) password sharing in four countries in Q1, and we’re pleased with the results. We’re planning a broad rollout, including in the US, in Q2”reads a report from the streaming company covering the months of April, May and June.
“We are on track to meet our 2023 full-year financial goals”the report continues. “For the second quarter of 2023, we expect revenue of $8.2 billion, up 3% year over year. We’re pleased with the most recent paid sharing rollouts, and while we could have rolled out broadly in Q1, we found opportunities to improve the experience for members. While this means that some of the anticipated membership growth and revenue benefits will decrease in the third quarter rather than the second, we believe this will translate into an improved outcome for both our members and our business.”.
The scheme is currently being tested in Latin America, Canada, New Zealand, Spain and Portugal, where only those who live in the “primary position” of an account holder can access the platform. To prevent password sharing with people outside their household, users will need to log in via their primary location’s Wi-Fi and watch something every 31 days – or risk having their account blocked (unless they are travelling).
The only way to share your account, under these new rules, is add more sub-profiles for a small feecost yet to be confirmed for Italy and which is currently $7.99 per month in Canada and New Zealand, €3.99 in Portugal and €5.99 in Spain.