The new Warner Bros. Discovery continues with corporate repositioning: the HBO Max streaming platform changes its name and becomes simply Max. It starts on May 23 in the US.
It is not news that directly concerns the Italian marketsince the HBO productions they take the road from us Sky / NOWas happened to The Last Of Us o House of the Dragon. However, it is still interesting to point out the repositioning platform’s stateside marketing streaming HBO Maxwhich from 23 May will simply become “Max“, as announced yesterday by the CEO of Warner Bros. DiscoveryDavid Zaslav. In conjunction with the change of denomination, justified as we will explain further on, a new type of season ticket was presented, open to 4K.
Max instead of HBO Max, Warner Bros. Discovery explains the reasons for its choice
Dal 23 maggio in Usa the streaming platform linked to Warner Bros. Discoveryl’HBO Max inaugurated in 2019, in the USA recently hosted great hits such as House of the Dragon e The Last Of Usit will change its name to a simpler one Max. This spin-off of the glorious HBO tradition give it proprietary stream of the major has worried some observers, especially for the fate of HBO. New CEO David Zaslav has been very casual in subverting what was taken for granted, not least canceling Batgirl tout court even though it had already been filmed, so the concerns are legitimate.
In the conference JB Perrette, president of Warner Bros. Discovery’s streaming and games division, calmed the spirits by explaining the reasoning behind the new name: “We all love HBO, it’s a brand on which it has been built for fifty years, but Report strong, revolutionary entertainment for adults. Not exactly the place where parents would leave their children. Yet Warner Bros. Discovery has some of the best known, even animated, characters for the younger audience. No wonder this category never met its true potential with HBO Max. (…) HBO is not synonymous with TV. HBO is HBO. It must remain as it is. Here because we will enhance it with regard to individual productswithout forcing it into the broader scope of this new content proposal.”
Coinciding with the (re)launch of Max, a third will be available in the US from May 23, new type of subscriptiona Max Ultimate Ad Free for $20/month, finally open for resolution Ultra HD 4Kat the sound Dolby Atmos and up to 100 downloads for offline viewing. All Warner films, starting with those released in theaters this year, will be available in 4K on the platform.
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