Super Mario Bros. – The film got off to a very good start at the Italian box office: it was predictable, but what numbers are we talking about? Let’s make comparisons with other blockbusters and with the competition… more or less direct.
The day after the Italian release of Super Mario Bros. – The Movie, consulting the response of Cinetel, we can say without a shadow of a doubt that yes, this was a film awaited beyond marketing: the takings of March 5 are not those of a children’s cartoon, which usually tends to rise at the weekend, especially for Easter. These are even higher numbers than those recorded since the last departures Marvel! Let’s look at them closely.
Super Mario Bros. – The film, the Italian box office on the first day of programming
Quasi 1.240.000 euro for 173,471 admissions to debut in Italian cinemas: these are the numbers for now Super Mario Bros. – The Moviethe cartoon cooked byIllumination Entertainment in tandem with the Nintendoproduced and distributed under label Universal. Sure, Illumination is used to exploits, linked as it is to successful franchises like Minions, Despicable Me, Sing or Pets, and to tell the truth Minions 2: How Gru becomes evil last summer in mid-August it recorded a first day of 1,522,400 (reaching a total of 14,777,200), albeit in a less rich period of exits. Certainly the prestigious brand Nintendo helps the Illumination however to break away from competition: Puss in Boots 2: The Last Wish from the DreamWorks Animation for example at the beginning of December it recorded a first weekend of 1,284,500, almost touched by Mario in a single day.
Super Mario Bros. – The movie, the record at your fingertips
The comparison with other films with video game characters promises to be merciless, both with Sonic 2 – It movie (in Italy 1,530,000 euros but in four days!) e Pokémon Detective Pikachu (2,395,000 euros, again in four days). The record of the most lucrative video game adaptation ever belongs to Warcraft of 2016, with 439 million dollars al world box officeafter the defeat at the photo finish of the aforementioned Pokémon Detective Pikachu, with 433. It is easy to predict that Mario and company will overwhelm the Blizzard ogres and the internal Nintendo competition, because we are talking about a first American weekend from about 128 million dollars, with the most optimistic analysts even pointing to 140-150 (source: Hollywood Reporter).
Super Mario Bros. – The film against Marvel and the other blockbusters
However, if we broaden our gaze to blockbusters in general, it is clear how the combination “prestigious brand plus event” helps Super Mario Bros. – The Movie to contend head-on even with unsuspected presumed winners at the table: just compare his Italian departure with those of the most recent marvelian cinecomics come Black Panther: Wakanda Forever (717,000 euros) e Ant-Man and the Wasp: Quantumania (625,000 euros). Let’s be honest: Thor: Love and Thunder e Doctor Strange in the Multiverse of Madness they started off in Italy better than Mario, with 1,410,000 euros and 2,027,000 respectively, but the debut of this cartoon still suggests that for a year now, cinecomics have been dealing with real competition in terms of big releases. For the record, because you’re probably thinking this at this point, after we taunted you: the first day of Avatar: The Way of Water it was 1,454,100 euros (however experience teaches us that bringing Cameron into play in market analyzes is misleading, it makes a story in itself).
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Super Mario Bros. – The movie, the review of the cartoon that tells with the gameplay