Ant-Man and the Wasp Quantumania, which is also the introduction of Phase 5 of the Marvel Cinematic Universe, has so far grossed less than the previous ones. It reminded us of Jon Landau’s prophecy, associate of James Cameron, at the presentation of Avatar: The Water Way… but should we really worry?
One month after its release, the budget for Ant-Man and the Wasp: Quantumania it is not rosy: one cannot speak of flopbecause 450 million dollars for a budget of 200 send the film more or less in pairs (marketing costs permitting), but it is a figure not up to the start of the Phase 5 of the Marvel Cinematic Universe, it is useless to go around it. Looking at the numbers, a “prophecy” came to mind that Jon Landauproducer of Avatar: The Way of Water and partner of James Cameronhe elaborated quickly during a press conference last year…
X-Men: Kevin Feige reveals: “We know when and how to introduce them”
Ant-Man and the Wasp: Quantumania, should Marvel Studios really worry?
Ant-Man and the Wasp: Quantumaniadespite having collected 5,903,600 euros in Italy, therefore more than the previous ones Ant-Man (2015) e Ant-Man and the Wasp (2018), in the rest of the world it is struggling a lot… more than expected. The first chapter started with 519,300,000 dollars at the world box office, the second rose to 622,670,000, on the wave of a growing success of the Marvel Cinematic Universewith biology Avengers Infinity War e Avengers Endgame. This third episode of the adventures of Scott Lang after a month it’s struggling at 451,230,000… is there anything to worry about? Unfair to compare pre-pandemic results to those in the current market? Not so much: as the outcome of Avatar: The Way of Water (2,295,354,000 dollars in receipts), the blockbuster audience is there and it shows up when needed. And on the other hand, Marvel also seemed to have recovered.
Certainly i Marvel Studios they suffered in 2021, when the question pandemic it was a concrete problem, and all in all Kevin Feige had rightly wanted to bet on less purebred horses, to broaden the ranks of superheroes in the cinema: the box office numbers for Black Widow (380 million), Shang-Chi and the Legend of the Ten Rings (432) e Eternals (400), low when compared to previous exploits, were short physiological for different reasons. The MCU held its own at the time thanks to the explosion of TV series on Disney+, such as WandaVision e The Falcon and the Winter Soldier.
2022 seemed to have put their cinema back on track, with 955,775,600 admissions Doctor Strange in the Multiverse of Madness (in the wake of the triumph Spider-Man No Way Homebut half Sony), i 760.930.000 in Thor: Love and Thunder and the 858,800,000 of Black Panther: Wakanda Foreverdespite a waning enthusiasm for the latest television offerings such as She-Hulk. But what happened between Wakanda Forever and Quantummania?
Last year we attended one conference col producer Jon Landaupartner of James Cameron per Avatar: The Way of Water. When Landau saw a reporter in the audience with a marvel teecould not resist: “Our goal is to get you to swap that shirt for an Avatar one” (uncorporate comment, since even Avatar is now in the family Disney). But now we can’t shake the feeling that it could be one prophecy. Because in 2022 something very important happened in the world of American blockbusters: between the explosion of Avatar 2many years after the previous one, and the unexpected triumph of Tom Cruise con Top Gun: Maverick (1,493,500,000 dollars), viewers after years have rediscovered the blockbuster beyond Marvel. It’s a fact. Marvel Studios no longer fight alone on the ground of the mass imagination, and it is no longer enough to announce Phase 5 and the new narrative arc with Kang to gather the complete army of pop-corn cinema lovers.
Does a more moderate and less unseen affection from the general public equal a defeat? We are far from such a tragic scenario, Guardians of the Galaxy Vol.3 arriving in May, it should quickly make this annoying girl forget brakingbut one thing is certain: continuing you can risk less and you will have to think better about your own moves, also because there will be fewer available. Bob Iger, back CEO of Disney, is in fact imposing a squeeze on the number of TV series for Disney +.
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