The key sporting event of the American season, Super Bowl 2023, will be followed by millions of viewers who will be able to see the new trailers and commercials of The Flash, Fast X, Transformers and Ant-Man.
i have been revealed main trailers and commercials which will be shown in preview during the Super Bowl 2023, the main American sporting event that captures millions of viewers in front of the screens. Among them confirmed so far The Flash, Ant-Man and the Wasp: Quantumania, Fast X e Transformers: Il risveglio.
Super Bowl LVII, which drew 112 million viewers last year, remains a huge megaphone when it comes to drawing attention to upcoming movies. The studios are set to shell out $7 million for a 30-second spot that will air on the Feb. 12 Fox telecast, when the Kansas City Chiefs-Philadelphia Eagles game is played.
Last year, Doctor Strange in the Multiverse of Madness was the most viewed commercial on social media in the 24 hours following the LA Rams’ win over the Bengals with 93 million views, according to RelishMix. The film eventually had the biggest box office opening last year in the US and Canada with $187.4 million and the third highest gross of the year with $411 million overall behind Top Gun: Maverick ($718.3 million). and Black Panther: Wakanda Forever ($436.4 million).
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Warner Bros, usually absent from previous Super Bowls, reportedly snapped up a slot to drop the trailer for The Flash, which DC Studios co-CEO James Gunn called “arguably one of the greatest superhero movies ever made”. The Ezra Miller-starring film is expected to reset the DC Universe.
Universal is at home at the Super Bowl and will be returning for the Fast & Furious franchise by launching a world-premiere trailer for Fast X, with star Vin Diesel in the front row. Rumors on the Universal side also point to the presence of a 15-second pre-game commercial for the Elizabeth Banks-directed thriller, Cocainorso.
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Disney is always there and this year we are looming for the launch of commercials for Ant-Man and the Wasp: Quantumania, Guardians of the Galaxy Vol. 3, The Little Mermaid, for the Pixar film Elemental and perhaps for Indiana Jones and the Wheel of Destiny and Marvel Studios’ The Marvels (July 28). There are no commercials planned for the Disney+ show Secret Invasion.
Paramount also has a rich history with the Super Bowl. This year, rumors point to spots for Scream VI, Dungeons & Dragons: Honor Among Thieves and Transformers: The Awakening (June 9). There are no trailers for Mission: Impossible – Dead Reckoning Part One.
Absent like last year Sony, Amazon/MGM and Lionsgate for now are not unbuttoning themselves and keeping the surprise for viewers, but it wouldn’t surprise the presence of a spot dedicated to the awaited Creed III (United Artists) or John Wick: Chapter 4 (Lionsgate ).
