Among the elements that made the fourth season of Stranger Things the most overwhelming phenomenon of current pop culture you can’t help but consider Running Up The Hill, the song written, produced and performed by the English singer-songwriter Kate Bush.
The hit dating back to 1985 is experiencing a new moment of popularity thanks to its inclusion in the series. Don’t call it the soundtrack: the song represents a game changer for Season 4 as it allows Max (Sadie Sink) to escape the clutches of the evil Vecna (Jamie Campbell-Bower) and the Upside Down with the power of his favorite music. .
Running Up The Hill today depopulated on TikTok and Instagram, winning – according to the rumors reported by the Sun – almost a million streams a day on Spotify. Summing up, Kate Bush – now 63 years old – could earn a sum that is around 250 thousand pounds a week thanks to the royalties of the song. This is because Bush owned the publishing and licensing rights to the song, so she is responsible for the almost entire profits of Running Up The Hill.
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Starting May 27, the day the first seven episodes of the fourth season premiered on Netflix, Kate Bush may have already made over a million pounds (about 1 million and 100 thousand euros) over the first four weeks of Stranger Things 4 release worldwide.
The song’s dominance on the charts around the world doesn’t seem to stop. Running Up The Hill prepares for its second week at the top of the UK’s best-selling singles, while last week it debuted in eighth position on the US Billboard Hot 100. The song is also used in the trailer for the second part of season 4, confirming that the piece has now become an integral part of the mystique of Stranger Things.
